The objective behind this event was to promote the upcoming film effectively. The event was targeted at an audience across all ages. Attendees at the event included actors Abhishek Bachchan, Neil Nitin Mukesh, Sonam Kapoor and director duo Abbas-Mastan. The screening thrown for Tom Cruise saw about 1,600 guests. Wizcraft International Entertainment organised for Tom Cruise's visit to the Taj Mahal in Agra followed by a visit to the special fan screening at the theatre in Mumbai.
Speaking on the association, Andre Timmins, Director, Wizcraft International Entertainment said: "We at Wizcraft are very excited about Tom Cruise's visit to India and had geared up to provide a visit that enthralled Tom Cruise and his fans in India. We hope to see a surge of International stars come to India in the future. We have handled many international personalities before including Bill Gates, Pierce Brosnan, Will Smith and Steve Balmer."