Commenting on the activity, a company official informed, "The core idea of the event was to felicitate the dealers for their performance and at the same time boost them up to perform better in the coming year. Keeping that thought in mind, the theme chosen for the event urged dealers to scale new heights, and is an attempt to felicitate them for their unmatched contribution to the organisation."

Around 650 people are attending each of the dealer meets. The entire event will be presented using a combination of latest technology and entertainment sequences.