Commenting on the initiative, Rajalingam. M., Director, Toss Sports Management said: "Being a sports management company, it is obvious that we look forward to expanding ourselves more than providing marketing and branding solutions and executing events. The objective behind organising this event is to develop a sports property in Chennai which can get some recreation amongst the corporates. Engaging corporates would help us get sponsors who associate with the property from the grassroots level and would grow with the property."

This is a two-day tournament which will engage 16 teams. The event is being promoted through social media, PR and promotions at coffee outlets. Toss Sports Management claims that it aims to expand in future, engaging schools, colleges and clubs. The sponsors will be declared on Feb. 1 and will get an opportunity to interact with brands which will benefit their company. An integrated marketing plan will be developed to promote their company, apart from receiving on-ground visibility.

Rajalingam further added: "Normally, tournaments go on for five to six weeks at a stretch, but we have made this a two-day tournament as the corporates can enjoy the weekend and go back to work, instead of waiting for another five days."