Speaking about the objective behind this association, Nydia Dias, Chief Marketing Officer, Time Out India said: "Generally, we have a dedicated section in the magazine in every issue that relates to kids, but we are coming up with an issue which is specifically dedicated to them. It was a natural extension to create an on-ground event that talks about the same thing as the magazine. Associating with Kidville benefits us in two ways - we promote this current issue of the magazine and ensure that more people know that Time Out has a kids section."
The two-day carnival will comprise of events and art activities, interactive sessions, and dance workshops that will engage children, along with games to help stimulate their imagination. The children will be engaged through games like the art zone, finger painting, making flubber and snow, paint on butcher paper, paint the wall, face painting and balloon sculpting.
A multi-media promotion plan to promote the carnival is also in place that includes radio, outdoor and print.