On the idea behind the event, Girish Chandran, Managing Director, Think Events commented, "Absolutely confident about the concept, we convinced KidZania to what would be the best way of revealing the world of KidZania to the audience. The launch mechanism had to be as exciting as the concept and so we decided to go with the kabuki screen drop and executed it perfectly."
On the brand's association with the agency, Viraj Jit Singh, CMO, KidZania India remarked, "We were delighted to have partnered with Think Events who brought alive the essence of KidZania through the multiple role-plays the kids performed. It gave our guests a peek into the realistic experience of children who engage in activities at KidZania."
Inspired by role-play in KidZania, the event saw young kids role playing registration officers in the Pre-function area, 8 year old Chef Riya Punjabi sharing the secret of the delicious cookies served at the buffet and 8 year old Riva Desai from KZ Prezz covering the event with a real video camera and interviewing the guests in the waiting lounge. The lounge led to the cabin of Chief Editor, KZ Prezz and the KZ Studio run by KZ Photograhers, all played by kids. The security was handled by a police inspector played by 10 year old Yash Salvi. The 12 year old pilot, Ridhi Arora started the conference with a boarding announcement and hosted the entire press conference. The guests experienced a take-off in Flight KZ 1306, visually executed on a life-size screen placed right in front of them which vanished with the Kabuki screen drop mechanism, revealing the City of KidZania. This was followed by 14 year old Firefighter Vineet Krishnani announcing the safety measures provided by Grand Hyatt and 12 year old Dr. Aaliya Ali Khan sharing heath tips for the monsoon season. The kids performed a Flag Walk, presenting the KidZania Flag followed by the KidZania Salute. The dignitaries revealed a 3-D Model, the first look of KidZania India at the event. The event came to a close with Kid Editor, Karan Bhanushali distributing KidZania Journal, which had covered the event and was published on the spot in his KZ Prezz. The Journal revealed Bollywood Superstar & KidZania India shareholder Shah Rukh Khan's delight on bringing KidZania to India.
The event was attended by Hernan Barbieri, Global Integration Director, KidZania Mexico; Sanjeev Kumar, KidZania India Director & CEO; and shareholders of KidZania India.
KidZania, an indoor theme park built to emulate the working of a real city, engages with children from the ages of 4 to 14 through adult role play, was created and developed by Mexican entrepreneur Xavier López, current KidZania CEO. The first KidZania opened in September 1999 and presently there 11 operational centres across the globe in 7 countries with 11 additional centres in development.