The conference saw the presence of marketing honchos from different sectors sharing expert opinions and factoids on the uncommon sense of consumers in different sectors like rural India and middle India. The panellists also threw light on the changing rules of a shopper and consumer behaviour towards social media marketing. The conference utilised Radio Frequency Identification (RFID) technology, which enabled the social presence of delegates on Facebook and Twitter while they were at the conference, and also eliminated disseminating any information using collaterals such as digital business cards.

Shri Arun Maira, Member, Planning Commission, was the keynote speaker, while a special address was made by Nielson CEO David Calhoun. Other speakers at the event included big names from the corporate world such as Samudra Bhattacharya, Sales Head, PepsiCo; Vikram Sakhuja, CEO, Group M; Kirthiga Reddy, Head, Facebook India; and Prakash Iyer, MD, Kimberley Lever.

The conference was followed by a VVIP dinner for which the chief guest for the evening was Shri Ratan Tata. He shared the vision and mission of the Tata Group in the coming years with Calhoun and Piyush Mathur, President, India region, Nielsen.

Commenting on the conference, Zonovia Masood, Manager, Client Servicing, Encompass said: "Having presented a strong pitch for over a month, Encompass was brought on board by Nielsen India to execute Consumer 360 Conference 2011. This year-on-year property saw a distinguished panel of speakers and panellists who discussed and shared their thoughts on consumer behaviour, the market economy and the future of marketing. The conference was attended by 450 top marketing wizards across various sectors from retail, social media, automobile, FMC, etc. Encompass put in over two months of effort in planning, with attention to minute details, hospitality, and maintaining the global look, and hence, it was a challenge successfully executed."