EVENTFAQS - Tanishq launches Mia, jewellery specially made for working women

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Tanishq launches Mia, jewellery specially made for working women

Wed 30 November 2011

Tanishq has launched its first sub-brand Mia, a line of jewellery specially made for working women. In order to create awareness for the same, Carat Fresh Integrated has been roped in to execute an activity to engage the people and provide a firsthand experience of the Mia collection. The promotions began on Nov. 18 and will continue until Dec. 18 in various malls and corporate parks which have high footfalls in the Delhi and NCR region.

This event was targeted towards young working women and engaged around 3,000 women. This event was promoted through branding at selected venues inside high footfalls malls like City Square, Rajouri; MGF Mega City Mall, Gurgaon; and V3S Mall, Laxminagar; apart from branding at Cineplex and advertising on 10 selected screens at Cinemax and Inox in Delhi and NCR.

Commenting on the association, Sampath Shenoy, Senior Business Director, Carat Fresh Integrated said: "We were responsible for the on-ground execution, monitoring and branding at the venues. The on-ground activation in malls and corporate parks is underway in Delhi as of now, with plans for a national roll. In the past, we have worked with Tanishq and we were selected on the basis of our ideas and strategic approach."