Dreamtime is Tourism Australia's B2B trade marketing event for international incentive agents and the media. This year, the event took place in partnership with Qantas and Business Events Sydney. The two-day Sydney program was the first time that all 72 buyers were in the same location.

Commenting on their program, Lyn Lewis- Smith, Acting CEO, BESydney said: "BESydney and our local stakeholders pulled out all the stops to showcase why our city hosted incentive programs that have brought over 25,000 delegates to our shores last financial year. Sydney's success in the incentive market cannot be contributed to our icons and our natural beauty alone. Companies are attracted to our city's ability to make the impossible possible; our dynamic business environment, and Sydney's innovative teambuilding activities that motivate, challenge and inspire staff. This is exactly what we showcased to the Dreamtime group over two days."

BESydney welcomed the international buyers at a glittering harbour-side celebration, which aimed to impress buyers with its unique fusion of cultural and culinary features. "The celebration provided a real example of the unique large-scale welcome and gala dinner possibilities that exist in Sydney. It also highlighted the collaborative network of the world-class industry suppliers we have throughout New South Wales," commented Smith.

She expanded further: "In a private, harbour-side marquee, the welcome event set the standard for the Sydney Showcase. We wanted these international buyers and media to experience firsthand the inspirational activities, venues, stories and opportunities on offer in our city that make Sydney the ideal incentive destination."

Since July 2011, BESydney has successfully secured 15 incentive programs for Sydney. Of these, six have previously brought incentive groups to Sydney. This repeat business stands testament to the harbour city's ability to inspire staff and provide a valuable return on investment for the companies involved.