This was a weekend activity which was held at Phoenix Mills and Infinity Mall, Mumbai and at Ambiance Mall in Vasant Kunj and Gurgaon, Delhi. As a part of executing the activity, Shaitan zones were set up and were lit with UV lights, and people were invited to have themselves photographed wearing wacky wigs, head gear and glasses.

There was also a Hummer activity going on in parallel to the Shaitan zone activity. This activity was a contest where the winner would get a chance to own the Hummer for a day. Two Russian models and a promoter invited people to wear the head gear and dance to the tunes of the movie. This activity claims to have generated enormous response from people.

Commenting on the activity, Harleen Singh, Founder and CEO, Supercraft Events and Activations said: "This movie is about the youth and therefore, they are our target audience. The brief given to us was to create a hype about the movie and we successfully achieved our goal. Whoever came to the multiplexes to watch a movie could not have missed the Shaitan Zone or the Hummer activity. A major portion of the movie involves the use of the car and hence, this car was chosen to be a part of our activation too. More activities for the movie are in the pipeline."