As part of its move to becoming an international music festival, Percept plans to take it across Asia, including Thailand, Malaysia, Vietnam, Singapore and Bali. The music festival will cover two international Asian markets in 2012. There are also plans to extend the brand from its musical roots into the lifestyle space. As part of the Sunburn experience, a merchandise arena will be offered to Sunburn fans, and will encompass a whole host of lifestyle spaces with brand extensions and associations across apparel, accessories, F&B, online, gaming and many more across categories to enable attendees and fans to take back souvenirs.

"We realized that Sunburn was no longer just a music fest held on the beaches of Goa...it now had a global cult following and was becoming a larger than life experiential property. Visitors wanted a souvenir of this memory, this way of life and they want to wear their proverbial heart on their sleeve. The Sunburn Brand experience therefore expanded into the merchandise arena for Sunburn fans," Harindra Singh, Vice Chairman & Managing Director, Percept Ltd. told EVENTFAQS.

Singh further added that the response to the Sunburn merchandise store received in 2010 was so encouraging that "we plan to expand the Sunburn franchise further and launch an entire range of Sunburn branded lifestyle products this year and make these products available all year round online as well as at our mini-tours, events and festivals. We're also looking at expanding into pre-existing retail distribution."

Sunburn 2011 is expected to be bigger and better than ever before, with about 1 lakh people expected to attend the festival. For the first time in India, sets at Sunburn will have video mapping. The festival will be streamed live to over 80 countries with a viewership of approximately two million. There will be four big stages and four small stages playing different genres of music.