Stiff Kittens Inc. is the artist management company for The Ska Vengers. The company conceptualised the pre-launch event and is executing it in association with Spiral Seed. Havana Club will be the alcohol provider for the event.

The Ska Vengers are a live dance band and their album is slated for general release at the end of February. Stiff Kittens plans to hold tours of the band across major metros to promote the album after the launch.

The pre-launch event involves a panel discussion and press conference to interact with the media. Besides members of The Ska Vengers, the panel will comprise of veteran producer Miti Adhikari, and sound engineer and co-producer Chintan Kalra.

The event will also witness tracks from the album being played along with live video projections by VJ Santana Issar. Following this, the band will interact with the media for photos and interviews.

The event will end with Reggae Rajahs taking to the decks and live performances by Ska Vengers' vocalists, Delhi Sultanate and Miss Samara C, Flexi K and rapper Mandeep Sethi.