Commenting on the initiative, Suresh K.K., Sales Director, SpaceandPeople said: "SpaceandPeople believes in experiential marketing and carried this idea to the mall where it would get maximum brand exposure. We encouraged property developers to promote their properties at the expo as it puts them in the touch with their target audience. GVK One Mall goers range from high profile people to young professionals and families. This makes the location apt for showcasing a property show."

The objective of the activity is to create awareness about the property developers and to showcase their current and up-coming properties in Hyderabad.

Participants at the expo are Aparna Constructions, Estates Pvt. Ltd., Aparna Infra Housing Pvt. Ltd., PBEL, MAK Projects, Aliens, Jana Priya and also ICICI Bank for home loans.