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Sony formally announces launch of KBC
Fri 09 July 2010
Sony Entertainment Television has formally announced the launch of Kaun Banega Crorepati, with Amitabh Bachchan taking over the hosting duties from Shah Rukh Khan who hosted the previous edition on Star Plus. Big Synergy, the Siddhartha Basu-led production house that launched the show in India, is producing the show in this edition as well. Seventy Seven Entertainment managed the announcement event, held at Engima in JW Marriot, Mumbai on July 7.
 

NP Singh, COO, Sony Entertainment Television, said, "At Sony Entertainment Television, we have always believed in offering our viewers the best in entertainment. We are pleased to bring KBC - a format owned by our parent company (SPE) to the Indian viewers. Once we decided to launch the show, the only name which came to our mind was that of Amitabh Bachchan."

 

The audition process is slated to kick-start in August 2010, with Amitabh Bachchan asking one question on the channel for 10 days. Each question will have four options and also information on how to send in the responses.

 

Post this process; the final short-listed candidates will be invited to any of the six ground audition centres in Mumbai, Delhi, Kolkata, Ahmedabad, Lucknow and Nagpur. The entire selection process will be closely monitored and vetted by select auditors. The entire information will be collated and the final selected candidates will get to play the ‘fastest finger first' with Bachchan on the show.



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