To bring the cricketing action closer to the media, the venues were designed to look like a cricket stadium, complete with floodlights, green carpets, ticket counters, stadium seating, LED screens, etc, which served to enhance the feel of the occasion. The event was attended by eminent cricket personalities like Harsha Bhogle, Sanjay Manjarekar, and Navjot Singh Siddhu, along with the four anchors of Extraa Innings T20, Samir Kochhar, Gaurav Kapur, Shibani Dandekar and Archana Vijaya.

The press conference also featured interactive activities which were led by the four anchors. They formed teams from among the media audience and played various cricket oriented games to boost the media's cricket enthusiasm by giving them a taste of the game itself.

Commenting on the event, Gaurav Seth, Senior VP Marketing, Sony Max said: "The media launch was very well executed and received an overwhelming response from the media. Seventy Seven has ensured flawless execution and their time management is commendable."

Manoj Gopalani, Director, Seventy Seven added: "Our association with Sony Max Extraa Innings T20 is going from strength to strength. This year too, we had the challenging task of bringing out the bigger, better, superior image of EI T20, which I believe we did diligently."