Commenting on Dabral's appointment, Madhukar Kamath, Group CEO and MD, DDB Mudra Group said: "Coming on the back of an excellent 2011, both in terms of business and recognition, the DDB Mudra Group is poised for explosive growth. Sonal Dabral's mandate will encompass the entire spectrum of agencies that work across what is certainly the most integrated marketing and communications services network in the country."

He further added: "The solutions of the DDB Worldwide network, the social creativity agenda, the entrepreneurial zeal and track record of building several successful national brands that Mudra brings to the table, the extensive and certainly unique multi-faceted offerings in the DDB Mudra Group will all form an excellent platform for Sonal."

Dabral began his career in Lintas, Delhi, working with brands like Audi, Fiat, Tata Safari, Dove, Le Sancy, Unilever Foods, Ponds, Lakme, Panadol, Cadburys, Asian Paints, Fevicol and Virgin Mobile, among others. Dabral has worked at Mudra, Delhi; as well as at Ogilvy in Mumbai and Malaysia. He has served as Chairman and ECD in Ogilvy Singapore and his last assignment was as the Regional Creative Head and Chairman-India, Bates, operating in Singapore and Mumbai.

Speaking about his work at Mudra, Kamath said: "Apart from partnering me in India, Dabral has been invited by Amir Kassei, Global Chief Creative Officer, DDB WW, to serve on the Global Creative Council of DDB. In the Asia-Pacific region, he will co-chair the Regional Creative Council with Amir Kassei."