Of the opinion that the event management industry is typically casual in its approach to the health and well-being of its members, Showtime decided to add this feature to its existing health program by making health check-ups a mandatory part of the appraisal and increment process.

Speaking to EVENTFAQS about the program, Avik Prabhu, Executive Director at Showtime Group said: "I find myself and everybody around me at Showtime constantly pushing ourselves to break boundaries so that we can deliver on the high standards that we set for ourselves. We all know that breaking boundaries comes only with a strong commitment to delivery. While I appreciate the commitment our teams show toward their work, I am also very aware of the pressures that our teams deal with on an everyday basis in order to deliver. Regular check-ups help catch signs of possible symptoms early and, for those of us that believe ourselves to already be healthy, it is a good way of reaffirming our self-belief in our physical capacities. This is Showtime's way of saying ‘Thank You' for the hard work and fulfilling its promise to take care of the people that help make it happen."

Rather than just a one-time move, this addition to the comprehensive health program aims to be another follow-through in keeping with Showtime's ethos of "We are a family". The organization has a strong belief in the power of relationships and makes a concerted effort to consistently stand by its people. According to the agency, ‘Your Health is Your Wealth' has received an enthusiastic response from all employees and, within a short period, garnered 100 per cent participation by all the Group's employees across the country.

Expressing their opinion on the new initiative, Angshuman Chatterjee, Senior Creative Director - Delhi, Showtime Group said: "Ours is the only independent agency in the country to put such an initiative in place. It takes a huge load off the mind and it's a fantastic thing to have." Tarun Laroia, Senior Vice President, Showtime Group added: "A fantastic management initiative. In my 20 years of having worked with various organizations in the media and entertainment sector, this is the first time I have come across such an initiative."