The agency has earlier executed the cause-based marketing activities in Mumbai like the milk adulteration campaign by Mother Dairy and are currently conducting an activity for Hero Cycles. Showcraft Productions claimed that earlier they have been operating pan India, and this move is to make themselves more accessible to their prospective and existing clients. Speaking on this occasion, Lalit Gattani, CCO, Showcraft Productions said: "We are happy to announce our recent endeavour in Western India, as Showcraft is powered by passion and provides technology inspired solutions to its clients. It will enable us to provide better services to our clients in the region."

Elaborating on the launch of Showcraft Productions in Mumbai, Tanaz Basrur, Resident Director, Western Region, Showcraft Productions said: "Being a hub for celebrities and media, Mumbai and western India has lot of potential for our services, I am glad that we have finally made a presence in this market. It would help in servicing the clients with quality services and tap the potential in the market."