Aahar has been recognized as a leading event of its kind in Asia. The Aahar series of fairs has played a significant role in bringing together potential business partners from India and abroad, and has also served as a platform for implementing government schemes for infrastructural development like establishing food parks, and packaging and value-added centres. Aahar is divided into two independent shows, namely ‘Food India' which covers food and the processed foods sector, and ‘Hospitality India' which represents hotels and restaurants, and bakeries and confectionery equipment and supplies.
Showcraft won the assignment on account of its unique design and competitive costing. Their responsibilities were to design and fabricate the stall, and manage the same for the duration of the exhibition. Commenting on the same, Sachin Kapoor, GM, Showcraft Productions said: "It is always a challenge to service multiple clients and experiment using innovative design ideas in real time. We are proud to announce that we have been able to successfully execute and gratify all of our patrons with our services."
Commenting on the execution, Vinny Mehra, GM - Advertising and Marketing, SR Foils and Tissue Ltd. said: "The concept created worked very well for us. We appreciate Showcraft's ideas, hard work, persistence, patience, creativity and attention to detail. The design was elegant and the customer service was impeccable."
The Designo International is engaged in manufacturing, exporting and supplying outdoor heaters and cooling systems, misting systems, etc. SR Group are manufacturers of India's largest selling aluminium foil and tissue paper products. Fragrantor's Aroma Labs today is based on the experience of five generations in the business of perfumes.