Shobiz Experiential Communication is managing the seventh edition of ‘Tata Crucible - the Business Quiz 2010'. The initiative, commenced on August 21, travels to 19 cities and will culminate with a grand finale held in Mumbai on October 3 at the Taj Mahal Palace Hotel.

 

Speaking about the association with the property, Atul Agrawal, Vice-President-Corporate Affairs, Tata Services, "Tata Crucible has established itself as a strong property that young corporate managers look forward to year on year. We are happy at the positive feedback and strong participation in this knowledge initiative. Our aim is to evolve Tata Crucible brand on to a level that will engage with young minds at multiple platforms and make it accessible to larger audiences across the country."

 

Sameer Tobaccowala, CEO, Shobiz Experiential Communications said, "We have been managing the event for five years now. Earlier, the event used to be held in 12 cities and this year we are taking it to 19 cities. The entries and participation for the event has also consistently grown. The promotions for the event were done using online media."

 

Tata Crucible - The Business Quiz seeks to bring together sharpest young minds in India for annual quizzing platform for the corporate world across all sectors. The Tata Crucible Quiz is a team-based contest with two participants per team. Regional winners will get a cash prize of Rs.75000 while national winners take home Rs. 4 lakh.