Musafir.com, one of the the partners for IPL team Rajasthan Royals, is engaging audiences in Ahmedabad and Jaipur through several on-ground activities. The activities began on March 12 and will continue throughout the IPL season. The activities are being managed by Sheer Management.
The aim of the activities is to engage audiences and promote Musafir.com, as well as announce the schedule of the matches when Rajasthan Royals would play.
Commenting on the initiative, Ajay Prajapati, Managing Director, Sheer Management, said, "We did various activities to inform the audience and bring them to the stadium to watch the matches. We did mall promotions and had two mobile canters with the logo of Musafir.com that travelled across youth joints, malls and high traffic areas in Ahmedabad. The activities were held for 15 days in Ahmedabad during the four matches. In a few days, we will carry the same activity to Jaipur for 15 days."
Throughout the activity, several games and contests were held and people were given free merchandise and gifts by Musafir.com. The mobile canter moves to four locations daily and at each location over 500 people are engaged through the activity.