As part of this association, the movie Ra.One will feature the Volkswagen brand's premium range of cars from the Touareg to the Beetle and the Phaeton.

Commenting on the occasion, Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars said: "We are delighted to be associated with one of the most anticipated movies of the year, and it has been our pleasure to be able to support this film with our line of cars, especially the Touareg, which plays a dominant role in the movie."

Harshad Chavan, Managing Director, Cream Events said: "Earlier, we had managed an event for Skoda and since that event received a lot of appreciation, Volkswagen approached us to manage this press meet. Our brief was to create content for the media and engage the press in a unique manner."

The stage setup was inspired by the Volkswagen cars. The pristine white colour of Volkswagen was blended with the electric blue wash of Ra.One to create a thrilling ambience for the audience. The press conference followed the format of a chat show with a standup comedian. At the event, Bollywood actor Shahrukh Khan surprised the media with an impromptu yet amazing performance on the track, Chammak Challo, from Ra.One.