Commenting on how the workshop came to be, Vinod Janardhan, Director, Team Rustic said: "This was an internal event. I've been discussing it with Warren for some time now, about how to take the company to the next level. We wanted to figure out the next level technologies, what can be learnt and how they can be used, how shows are conducted, how technology makes lives shows go smoother, faster and easier. This was a chance to learn about the future of the industry, new products and technologies, and how it works in different markets."

SOUND.COM has conducted similar workshops in the past and has even executed a technology roadshow with EEMA. Over the years, these workshops have evolved and become more interactive. This was the first edition of such a workshop at Team Rustic.

Speaking about why these workshops are conducted with event managers, Warren D'Souza, Managing Director, SOUND.COM said, "If they don't have the vision, how do they exploit the tools? Seeing, hearing and experiencing the testimonials helps to understand what's happening and what can be done. Of course, each workshop is unscripted as it has to highlight examples that are tangible to the audience."

The workshop saw the SOUND.COM team using presentations, slides, etc. to take the audience through topics such as how gigs are executed and how it is done differently, the different requirements for shows, televisions, etc. Live case studies were also used. The audience was also shown how their ERP works - how a show is booked, how the equipment is deployed, equipment is scanned in and out, etc.

Regarding the workshop itself, D'Souza said: "The workshop was divided into two stages. In the beginning, the focus was on elementary level - the various kinds of technology available, the variety available in equipment such as mikes and speakers, etc. The second section was more in-depth and saw real life examples of equipment deployment at different projects, how to tell the difference between the different kinds of products. It highlighted just how complex the job is."