The objective behind this initiative was to promote the fraternity of sports and encourage young budding talent. The jury members for the award function were personalities from the sports arena and included Ayaz Memon, sports journalist, editor and commentator; and Lalchand Rajput, former Indian cricketer and coach of the T-20 world cup winning Indian cricket team.

Shedding some light on the initiative, Bhavi Jahveri, General Manager-Marketing, SE TransStadia said: "The summit was targeted towards people who are passionate about sports and have or want to contribute towards the development of the Indian sports ecosystem. The initiative was targeted towards key people from the government, sport federations, sport organizations, entrepreneurs, corporates, coaches, sportsmen and students, among others. To promote the summit, the main platforms that were used were online media and direct mailers."

The summit commenced with the ceremonial lighting of the lamp, followed by panel discussions by panelists including Dhanraj Pillai, Wasim Akram, Paul Fletcher, Jay Kowli, Dingko Singh, Ayaz Memon, and Udit Sheth, among others. The summit concluded with an interactive jugalbandi session with Wasim Akram, Ayaz Memon, Suneil Shetty, Dhanraj Pillai and Udit Sheth. This was followed by the Sporting Spirit Awards 2011, wherein Ashish Kumar bagged the ‘Sportsman of the Year' award for gymnastics and Deepika Kumari was declared the ‘Sportswoman of the Year' for archery.

This summit was of a paid registration format. Sponsors for the initiative were SETCO as the promoter, Colantotte as the presenting sponsor, JSW and Royal Stag as the associate sponsors, YES BANK as the banking sponsor, the Australian Government as the country sponsor, IIM as the research partner, and SportzPower as the online media partner, among others.

Elaborating on the summit, Hari Ayyappan, Director, Archers Entertainment said: "This summit was held to discuss the growth of all kinds of sports. We were selected on the basis of our experience for the project. We engaged around 500 people through this summit. Sponsors were given branding through the setup which included a backdrop, side screens and also through banners and stalls set up at the venue. "