Several print advertisements, interviews, reviews, radio advertisements, contests and a mix of hoardings and bus shelters are being done as part of the promotions. The idea is to create a buzz in all mediums and grab the attention of consumers from all over. The company is conducting tie-ups with several corporates and malls for the launch of this service. Digital marketing like banner ads, Google adwords, apart from tie-ups with other brands in the health and wellness space is being done.
The company has set up kiosks where it will have its team, including a trichologist, who engages with clients and helps assess the condition of their hair and scalp. These kiosks are set up either at corporates, where they also conduct seminars on hair care, or in malls, where the format is more fun-based, through education and engagement. Richfeel has its internal team for marketing and business development for these activities. The company will use event management agencies on a case to case basis depending upon the specific requirement of the activity.
Announcing this development, Dr. Apoorva Shah and Dr. Sonal Shah, Founders of Richfeel Trichology, said: "We are glad to announce Celina as our brand ambassador for Richfeel TST+. She has witnessed the effectiveness and immediate utility of Richfeel Trichology's products and services. Our association is the right fit with many common factors between Richfeel Trichology and Celina. This will appeal to many people who are suffering from hair problems. Every second Indian has a hair problem and it becomes more pronounced for working professionals because of their stress levels. We are sure this alliance will emphasize Trichology as the best choice for anyone suffering from hair and scalp problems."
When asked about the product, Deepak Monga, Business Head, Richfeel, said: "It is a revolutionary patented technique from Austria brought in by Dr. Apoorva Shah and Dr. Sonal Shah, Richfeel TST+ essentially uses low-level cold beam laser therapy to improve the quality, strength and thickness of hair. By working on the lymphatic system of the scalp, the scalp treatment increases oxygen and nutrition flow to the hair and on the other hand, drains away excess fluids and toxins, thereby performing detoxifying and rejuvenating functions."