Anuj Singh, National Marketing Head and Station Head-Mumbai, Red FM, said, "Red FM has always lent support to important events in the country. The year 2010 is a very important year for sports in India and hosting the Hockey World Cup is a matter of pride for Indians, considering that hockey is the national game of the country. This tournament will continue to get our support and our RJs will ensure that the same spirit is transferred to all sporting enthusiasts."
A press communique informed that thousands of listeners and people of the city had already made a pledge of support. As a part of this support initiative, Red FM is also giving away hockey sticks to its listeners.