Collaborating with Nokia, Red FM set out to achieve a new record of having the maximum number of Live callers on a single day (July 30) simultaneously airing on the network of 47 stations of its 50 station network across India. The station's OB jocks went across various locations across 47 cities getting people to share their Nokia stories.
Commenting on the activity, B. Surendar, Senior VP & National Sales Head, Red FM, said, "Our station has been the epicenter of several innovative campaigns and this collaboration with Nokia is a very natural fit. We share the same brand attributes as that of Nokia which is unique innovations and connecting with people."
Nokia celebrated 15 years of its presence in India on July 30. Red FM invited listeners to exchange their favorite Nokia Moment with Red FM RJ's on this occasion. To further emphasize Nokia's contribution in connecting people across India, RJs from various cities called each other on-air to share their personal Nokia moments.
A radio blog was also created wherein listeners could post their good wishes for Nokia. Red FM's ever popular sign off - Bajaate Raho was also changed for one day to Nokia's new tag line Connecting People. Lucky winners who were part of the largest Nokia Day celebrations won Nokia merchandize.