Commenting on the initiative, Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser said, "Reckitt Benckiser's culture is very different from most organisations. We only suit people who like the freedom to act, a fast pace, enough exposure to make their mark and who are deeply commercial and agile. We offer a heart thumping place to work and that's not for everyone, but for the 20 per cent who would love us, they need to know who we are."
The campaign will primarily be organised online and on-campus. It will cover ten markets across all continents. The campaign will also engage with student, professional and sports communities online and offline.
Reckitt Benckiser will also deploy its brands Durex, Clearasil, Veet and others to connect with people and deliver engaging campaigns on campus. The markets are Australia, Brazil, France, Germany, India, Italy, Pakistan, Russia, the UK and US.