Starting from July 23, this month-long activity will help the Mumbai commuters to reach their destinations. By tuning into 98.3 FM, the listeners will get information on the brand new Radio Mirchi branded Toyota Etios Livas that will be making rounds on specific routes across the city every day. All the commuter has to do is spot the car and get a free ride. Listeners will be made aware with promotions on the radio channel.
Commenting on the initiative, Preeti Nihalani, Cluster Head, Radio Mirchi Mumbai, said: "We are all aware of the innumerable difficulties the common Mumbaikar faces during the monsoons. Radio Mirchi, being a sunshine brand, has always been there to offer help to its listeners. The ‘Lift Kara De' initiative is back with season four to give the hapless commuters some advantages and benefits. We are happy to associate with Toyota Etios Liva which will be sending five brand new cars to help Mirchi in this cause. We feel there's a brand connect with Toyota who is trustworthy and reliable on Mumbai's roads. We both had a common goal to help Mumbai during the monsoons."