‘Mansion House' is the flagship brand of TI. Mansion House Brandy has accounted for total sales of 6 million cases in FY2010-11 and generated revenues worth Rs. 865.32 crores. MHB enjoys a market share of more than 70 per cent of its segment in most southern states.

Positioned with the tag line, ‘Have Courage', MHW is intended to have pan-India presence. Following the initial launch in Maharashtra, it will be launched in Andhra Pradesh, Karnataka, Goa, Puducherry, Madhya Pradesh, Orissa and Assam by the first quarter of the next financial year.

MHW will be aggressively promoted in Maharashtra and is expected to be instrumental in TI's plans of gaining market dominance. Commenting on the same, Laxmi Narasimhan, Dy. Managing Director, TI said: "With its cult identity and loyal brand following, Mansion House Brandy already enjoys a clear leadership position. By extending this brand strength to new portfolios and categories beyond the brandy segment, and by adopting innovative marketing strategies, TI will get huge spill over benefits in the long term."

"Part of the product roll out plans of TI, the whisky launch marks a new phase of growth for the company. The goodwill and dominance of the Mansion House brand in South India will now be leveraged to capture the market share across geographies and product portfolios," added Amit Dahanukar, Chairman & Managing Director, TI.

Commenting further on their expansion plans, Dahanukar said: "The company will also gradually develop its footprint in the northern and eastern regions by building its manufacturing and distribution infrastructure. We also export some of our brands to Western Africa, the Middle East, the Far East and Caribbean countries."

By the end of the next fiscal year, MHW expects to capture eight to ten per cent of the market share, in those markets in which it has been launched. The current market size of the segment is estimated at around 18million cases.

"There are some very exciting times ahead of us. The multiple brand launch, new marketing initiatives and inorganic growth through acquisitions marks a new phase for TI. They form a part of the company's plan to bring to the fore a number of brands catering to different segments across the categories of brandy, whisky, rum, vodka and gin. TI plans to achieve milestones this year through existing as well as new products in the portfolio. The developments are expected to impact both the top line and bottom line of the company," concluded Dahanukar.