The stall design incorporates a display of All Terrain Vehicles (ATVs), Rangers, Snowmobiles, Motorcycles and Youth Powersports Vehicles. The design reportedly challenges commonly conceived notions about surfaces, materials and techniques of lighting. The stall has around 40 per cent surfaces covered with pre-sprayed PU paint (polyurethane), which is generally used in retail stores. The lighting of the entire stall is concealed within the roof of the stall design itself, making it seamless. A 45 degree lighting has been arranged to accentuate the product curve and dimensions. White light has been used instead of tungsten yellow to maintain the original tone and shade of the vehicles colours.

Commenting on the experience that Polaris will be giving visitors, Pankaj Dubey, Country Head, Polaris said: "With the booth concept of ‘Come experience Polaris products' for Auto Expo 2011, we will be providing customers a unique opportunity to experience the brand by offering experiential rides of its products with professional riders. With the ultimate experience of the world's number one off-road vehicles, we are all set to elevate the adrenaline levels of auto-buffs at Auto Expo 2012."

Siddharth Marmat, who is part of the Marketing Solutions' creative design team, told EVENTFAQS: "The visual dynamic of the Polaris brand is tough, robust, grunge and metal. The concept of the stall design is the exact opposite of the work hard, play harder image. The design allows for the product to speak for itself. It is an attempt to retain the focus on the product and its consumer interactivity."

Five agencies were invited to pitch for Polaris' set design mandate and Marketing Solutions won it after two rounds of design presentation.