The children entering the shopping centre will be invited to pen down or draw their dreams and would be given a chance to shake the candy tree, which would shower an assortment of Perfetti candies from its branches. Children will also get a chance to indulge in other activities like getting a tattoo, singing, dancing and getting photographed. This activity will engage around 50,000 kids between the age group of four to 12.

Select CITYWALK claims that the mall has the right kind of target group for doing activations for kids, making it the best choice to establish brand and consumer connect.

Commenting on this campaign, Nikhil Sharma, Category Head, Perfetti Van Melle India said: "Through this campaign, Perfetti Van Melle India plans to encourage children to indulge in creative, crazy thinking and dreaming. The whole idea is to do something really special for children in the start of the new year. Innovation and innocence is the heart and soul of this campaign and is expected to make a lot of kids happy."