Commenting on his appointment, Joji George, Chief Executive Officer, Percept Sports & Entertainment said: "Having worked with leading brands across Asia over the last decade, I am excited about working with India's leading entertainment conglomerate that transforms brands by offering ‘complete brand solutions' for clients, and is looking to take a leadership position in a competitive marketplace both within India and globally. I want to make Percept Sports and Entertainment the preferred partner for businesses that are looking for creative and memorable brand experiences for its stakeholders and consumers and meet their needs."

Shailendra Singh, Joint Managing Director, Percept Limited added: "Percept is India's only conglomerate that provides 360 degree services in the Entertainment, Media and Communications industry. Joji, brings a wealth of ideas, knowledge and experiences from leading brands across the region and together, we shall take Percept Sports & Entertainment to another level."

Prior to joining Percept, George was Executive Vice President at The Global Brand Forum, Singapore. He has also previously worked with organizations like ASTRO (Astro All Asia Networks Plc) - Malaysia, Yahoo! Asia - Singapore, MTV ASIA LDC - Singapore, and Sony Music Entertainment (India) Ltd., to name a few. His expertise lies in strategic planning and corporate branding, organizational brand alignment, global event management, regional sponsorship, licensing and merchandising.

The Percept Sports & Entertainment vertical comprises of Experiential and Entertainment Marketing, Sports Management and Marketing, Wedding Management, Event Management and Marketing, Brand Activations and Promotions, Celebrity Endorsements and Talent Management, Branded Content, Brand Activation and Promotions, Entertainment Branding and Marketing, Branded Entertainment, Merchandising, and Entertainment Intellectual Properties.