Commenting on the launch, Shailendra Singh, Joint Managing Director, Percept Ltd said: "It has been Percept's constant endeavour to bring the best of what the music industry has to offer, and we are continuing this ongoing legacy with DJ Mag. This is top of the line stuff, and keeping in mind the love that the Indian audience has for dance music, we at Percept thought it was about time India got their share of it."
RadhaKrishnan Nair, Publisher, MansWorld & Rolling Stone India added: "It was wonderful to be the publishing partner of Percept and bring out DJ Mag India. We had a wonderful time creating the first issue with its healthy mix of international and Indian content. DJ Mag is an authoritative voice in the world of electronica and it is reflected in full glory in this issue. We hope not only to keep our Indian readers abreast of what is happening globally on the dance music front, but also provide a much needed platform for Indian DJs for exposure abroad. Everyone who listens to electronic music should read DJ Mag India."
This quarterly magazine consistently uncovers new trends in dance music, and delivers cutting-edge reviews on music and technology. The Indian edition aims to maintain the same benchmarks in India that the magazine does globally, and connect the huge and rapidly growing dance music fans with Indian and international talent, events, news and happenings.
Regarding the marketing strategy for this magazine, Manuj Agarwal, CEO, Percept IP Business said: "Percept is the leading entertainment marketing and communication company, so besides the regular magazine marketing done by MW, which is our editorial and distribution partner, we will market DJ Mag India as an entertainment property. Hence, events, fan base activations and tie-ups are in process."
Electronic dance music has grown by leaps and bounds in India over the last decade. Outside of Bollywood, it is among the most popular music form in the big cities of the country. Remarking on the expectations from the Indian market, Agarwal said: "We have a substantial and fast growing dance music fan base who are looking for an authentic source of information, news, happenings, etc. Besides that, dance music is the single-most promoted genre across the country by clubs, radio and events. Hence, we are sure that DJ Mag India will find good number takers."
The launch event was attended by around 150 - 200 people, which included DJs Akbar Sami, Nikhil Chinappa and Pearl; Sophie Chowdhary; Shailendra Singh; Jiah Khan, and Shazahn Padamsee.