Commenting on the appointment, Sanjay Pareek, President, Percept Out Of Home said, "With Additi's induction into the Rural Team, our leadership team for Rural is strengthened and I am sure she will harness her experience across industries and help in increasing the client base in the North."

Rajesh Amla, Business Head, Rural Vertical, Percept Out Of Home added, "Additi, with her rich experience in the rural industry, has an ability to achieve all business targets. She is always ready to take up challenges and lead the team to deliver positive results. Strong at creating new concepts, developing strategy and plans, she will be leading the North team to augment our growth."

She holds a Post Graduate Diploma in International Trade and Business Law from Indian Society of International Law, New Delhi. Prior to joining Percept Out Of Home, she worked with ONIDA - Onicra Credit Rating Agency India Ltd. as Senior Manager - Marketing, E-Business vertical. She was also associated with companies like RC&M Experiential Marketing Pvt. Ltd., Alan Dick & Co. (India) Pvt. Ltd., LG Chem Ltd., Jacobs Humphreys and Glasgow Consultants Ltd., etc and has handled clients like LGEIL, Samsung Electronics, Schneider Electrical, Osram, Maruti, Philips Lighting, IOCL, LG, Reliance Industry, Ranbaxy and Rama Petrochemicals, to name a few.