Commenting on the same, Nazneen Karimi, Business Head, Percept ICE said: "It's been a very fulfilling month for the entire team. The team has really worked hard to acquire and retain the bouquet of clients that we now have." Some of the more inspired campaigns were executed for the International Film Festival of India (IFFI), Colgate, Panasonic, Hindustan Unilever, Google and Lakme.

Through Percept ICE, IFFI 2011 marked Percept's first entry into an array of government events. The 42nd edition of the 10-day extravaganza kicked off with Shah Rukh Khan at Ravindra Bhavan auditorium in Margao, Goa on Nov. 23, 2011. Over 300 films played across eight screens, bringing alive the agony and ecstasy of life around the world. IFFI was attended by renowned film personalities from India and across the globe including Madhuri Dixit, Frieda Pinto, David Dhawan, Luc Besson, and Bertrand Tavernier, to name a few.

Hindustan Unilever had organized a meet for its branch managers, sales team and senior management at Grand Hyatt, Mumbai, with the objective of discussing the result of the last campaign - ‘Paanch Ka Punch', where the sales team had to achieve 5000 crore as a sales target, rewarding the achievers, and launching the campaign for 2012. Percept Sports & Entertainment created a special AV to unveil the new campaign ‘6 Ghumake', where the new target is to achieve Rs. 6000 crore in 2012. The event was planned and executed within a span of 10 days.

Sunburn 2011 was home to a series of activations by Percept ICE for Goa, Panasonic, Google and Lakme. Percept ICE set up a Colgate Fresh Kiosk, with an interactive screen medium, connected through internet, where one registered and was tagged while being photographed. These photographs were uploaded directly to the Facebook wall of the person who registered. Around 60 lakh people read comments, were tagged and became fans of the Colgate Plax page on Facebook.

Percept ICE also promoted awareness of Panasonic in an eco-friendly fashion, wherein two 30-feet long tunnels were created at the entrance and exit of the Flea market in Ground A, made out of natural leaves and ferns, promoting the message of ‘Go Green'.

With the intention of increasing the awareness of Google+, Percept ICE executed a series of activities ranging from free Wi-Fi at the lounge with Ipads on display for browsing to activities at the other locations spread out over the two grounds. Guests were encouraged to do whatever they felt like from miming and dancing to acting, and the photos and videos were immediately uploaded on Facebook and Youtube. Over 5,000 straw hats with customized G+ badges were also distributed for free. 2 DJ walls were set up, one in each ground, for the people to vote for their favourite stage. This information was regularly updated and posted on the Google+ page for Sunburn. The highlight was the slush counter that distributed close to 20,000 free slushes over the course of the festival.

Percept ICE set up a Lakme Sunset Lounge, using the brand colours, thereby giving it a vibrant look and feel. The lounge served as an experiential zone wherein visitors were pampered with free face and hand massages using Lakme products as per the skin type. Lakme girls dressed in vibrant costumes invited people to write their new year resolutions on the Resolution Wall. People were given whacky props like wigs, hats, Chinese fans, etc. to pose against the Resolution Wall, and instant photographs were given out in customised Lakme photo-jackets.