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NEWS
PIFA organises ‘Football Carnival’ in Mumbai
Fri 11 February 2011
PIFA is organising the ‘Football Carnival' at the Islam Gymkhana, Marine Drive, Mumbai on February 26. The management of the event is being done in-house by the academy's event management team. This is the first edition of the event, which the organisers hope to develop into an annual property. The partners for the event are Nike, Bright Outdoor, OK Magazine, Fever 104 FM, DNA and Sportz Power.


Since its inception eight years ago, PIFA has organised various football events; conducted camps and medical/nutritional workshops; utilised professional training equipment, apparel and sport products; and held seminars and talks on sport subjects. The idea behind the ‘Football Carnival' is to bring all these activities together under one roof with the support of the organisation's various partners and associates. The organisers see this as a step towards the materialisation of its overall vision of seeing India at the 2022 World Cup.


On how the property will be developed in the future, Anjali Shah, Director, PIFA commented, "We're hoping to increase participation next year not only from our academy members and children that will attend, but from a corporate, parental and celebrity point of view as well. More events and activities will be planned and there will be a specific theme in place. We are trying to make it a weekend festival in the future, spread over both days. With this being our first event, we're very much looking forward to feedback from those in attendance and take those suggestions on board as well."


On the challenges faced by PIFA in bringing the event together, Shah said, "Logistically we're facing a few challenges mainly with sponsorship as people are slightly skeptical about investing money in the first edition of a football event. This indirectly relates to our second issue, which is competing with cricket as a sport, brand and product, especially with the World Cup looming large."


The carnival will feature a host of various football related activities, games and products. A five-a-side rink football tournament will also take place, with around 100 teams participating. Football related seminars, talks and workshops will be conducted in the ‘Marquee Tent' with subjects such as sport rehabilitation, sport injury, sport nutrition and sport career counseling being covered. Various contests including freestyle, football skills and penalty shootouts will take place throughout the day.



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