Event Director Rowan Marchingo has tapped into his event production expertise to design and deliver an exhibition experience that will stimulate all the senses. "Sydney's Event Showcase 2012 will become what it promotes, a special event that delivers serious business returns for all involved. We've ramped up the on-the-show floor experiences this year to showcase the best ideas and inspiration for those who manage, buy and deliver events of all shapes and sizes. This year's Showcase will be an exhibition like no other," he said.

Among the new features is the ‘Interactive Kitchen', where team building gurus Cheeky Food Group, Taste Food Tours, and others will lead a communal cooking class, whilst the best caterers in town will share samples of their food creations via the roving Bite Tastings. Visitors will be encouraged to touch and feel all the new products at the 180 exhibitor stands, and get up close and personal with industry influencers at the Party After Dark - the networking night of nights which will be held at Cargo Bar this year. For the first time ever, visitors will be able to purchase tickets to attend the event industry networking event. The Entertainment Showcase, in turn, has completely transformed the face of corporate entertainment with famous Australian headliners on the bill. Additional entertainers will be also roving the isles, adding an element of surprise to the Showcase.

Visitors will get to listen to international keynote speakers Andrea Michaels and Corbin Ball at the all new Australia's Event Master Class Seminars, which will bring a host of domestic and international industry leaders together for the first time. The keynote speakers will then congregate at Central - the heartbeat of the Showcase - to talk one-on-one with those wanting further insight into their knowledge and skills.

Besides the above, an interactive smart phone app will be available for exhibitors and visitors. Provided by ShowGizmo, it will include the full details of all the exhibitors on board, and calendarise all events occurring at the show. According to Josh Dry, Marketing Executive at SmartShow Limited, the New Zealand developer of ShowGizmo, the Showcase will be the first industry event to benefit from such an app.