Covering 550 schools across eight cities, the school contact program targets kids from first to eighth grade, with the aim of familiarizing kids with the show and establishing a connect with Cartoon Network. Oggy Di New House Party will engage 5 lakh students across Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chandigarh, Coimbatore and Madurai, with fun-filled games based on the newly acquired show. Kids will be made to undertake a series of fun challenges to test their friendship, just like the premise of the show.
They are engaging kids through games and exciting contests. The kids can take home loads of goodies from Cartoon Network and other sponsors like Parle Londonderry, Dabur Red Toothpaste, Dabur Real Juice, Ranbaxy Chericof, Britannia Tiger Krunch, Santoor, Topps Go Go Dolls, and Go Cheese. The various sponsors on board aim to reach out to their respective target audience through this activity. There are specially designed games for Londonderry and Dabur Red Toothpaste within the school contact program, to give kids a hands-on experience of the brand and create awareness. Besides games, there are also contests for Dabur Real Juice, Londonderry and Ranbaxy Chericof, with gratifications. Dabur Real Juice contest winners have the chance to hang out with cartoon character Ben 10. Chericof winners can win Ipods, PSPs and PS3s, plus the chance for their picture to appear on the Chericof advertisement on Cartoon Network.
The school contact program begins with a brief introduction to the show and the characters, interspersed with trivia and an ice-breaker to engage all the students. The four games for the show and the sponsors are designed to keep alive the spirit of friendship and team work, keeping in tune with the love-hate relationship the characters share on the show. Each of the games involves about seven kids, as they battle it out team-wise. There is a constant drive towards Cartoon Network throughout the activity as kids are excited to go back and watch this show, now only on Cartoon Network, creating a good brand recall and driving viewership to the channel. The trivia and contests call for instant gratification, much to the delight of the students and teachers both. Kids are encouraged to cheer for their classmates as they are engaged in the entire activity.
Commenting on the program, Coralisa Pereira, Senior Executive, Youth Engagement, Fountainhead Promotions & Events said: "The school contact program has been well-received in all schools that we have gone to. Principals and teachers have appreciated the efforts put in by Cartoon Network, the sponsors and all associates to give students that much needed break in between classes - giving them some time to just be kids and have fun. Since we have only a limited time period given to us for any school contact program, we had to design the program to be time-effective while maintaining the same levels of engagement, interaction and fun for kids. This was primarily done to reach out to a large number of schools and the entire 1st - 8th grades within the time-line period."
Commenting on the school contact program, Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India said: "Turner has been conducting school contact programs for both its kids channels - Cartoon Network and POGO - for several years now. This year, Turner will be extending their reach. We are currently in discussions with regard to licensing Oggy and the Cockroaches merchandise in India."