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Oberoi Mall partners with 9XM to launch Summer Escape
Mon 14 May 2012
Oberoi Mall launched its ‘Summer Escape' initiative, which is taking place from May 11 to 20, in association with Bollywood music channel, 9XM. Summer Escape aims to enthral, entertain and amuse kids with various constructive activities this summer vacation.


The whole series of activities and workshops have been crafted to be in sync with the children's interest levels, skill set and talent. Some of the workshops in which the kids get to participate in include film making, graphology, aero-modelling, origami and many more. For more creatively inclined kids, there are workshops on pottery, clay sculpting, puppet making, clowning, fabric painting, canvas painting, photography and music segments. Techno enthusiasts can indulge in their interest with workshops like Junk Funk Robotics, Wireless Robotics and the 9XM iPad Gaming Zone. In addition to this, 9XM's popular animated characters Bade-Chhote and Bheegi Billi entertain the kids with acts and pose with them to capture memories of the Summer Escape.


Commenting on the summer festival, Nirzar Jain, Vice-President, Oberoi Mall said: "We are happy to bring Summer Escape to our customers. The unique workshops and activities, brought in with the help of our partner 9XM, provide an everyday getaway to children and families who walk in. We look forward to welcoming customers to a whole lot of fun."


Commenting on the initiative, Amar Tidke, Senior Vice President & Head of Content, 9X Media Group said: "We are pleased to tie-up with Oberoi Mall and present the coolest Summer Escape carnival, which is packed with loads of fun and entertainment. We are constantly looking at replicating our on-air 9XM experience across on-line and on-ground initiatives and the Summer Escape carnival aims at doing just that. 9XM fans are being treated to loads of fun and interactive activities, packed with gaming zones featuring our characters, music workshops and really cool photo booths where you can capture some fun moments. The Summer Escape Carnival surely promises to be a cool way to beat the heat this summer."



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