Elaborating on the role played by Wizcraft, Akash Solanki, Client Servicing, Wizcraft International said: "The mandate given by Nike was to launch the T20 Jersey-‘Modern Uniform of Cricket' for the first time for Team India. We had to bring to life and amplify cricket within the event space. The key challenge faced while executing the event was creating the stadium-like atmosphere in the banquet space in just twelve hours of production time."
To deliver the complete cricketing experience, Wizcraft erected four different zones at the venue. The Grand Ballroom where the launch took place was the first zone of the four. The entire space was furbished to look like a stadium, with gallery seating and a pitch to complete the look. Themed props such as scoreboards were placed around. The LED visuals brought out the live element in the show, giving it an authentic feel. The second and third zones were the press room for media interaction and the athlete's lounge.
The final zone was a buzzing centre termed as the Nike's Art of Cricket Zone. The zone displayed art by an eclectic bunch of artists who, through this platform, interpreted the social context and connect with cricket, using athletes as conduits to express their stories. Speaking about the zone, Solanki said: "What is interesting is the fact that the artists chosen were students, who are honing their skills and pursuing their passion. It mirrors the cricket hopefuls and aspirants who comprise today's cricket crazy youth, inspired to one day make a career out of cricket and be tomorrow's heroes."
Commenting on Nike's Art of Cricket zone, Avinash Pant, Marketing Directors, Nike said: "Apart from the launch of the new T20 kit, Nike also created an exhibition space ‘Nike's Art of Cricket' that displayed Nike's new range of Express tees, which is an attempt to explore and interpret this deep-seated influence of cricket and athletes on the cultural fabric of India. Nike's new express tees are designed to be a reflection of the passion that goes beyond the stadium and makes India Bleed Blue!"
As part of Nike's Art of Cricket, Nike had a project for the students of JJ School of Arts that aimed at viewing the juxtaposition of culture and cricket in India through the lens of a young artist. The winning entries were displayed at the Nike's Art of Cricket zone.
The event began with Gaurav Kapoor, host of the evening, welcoming the guests. This was followed by Tarun Puri, Managing Director and General Manager of Nike India, addressing the audience with Stuart Iwasaki, Design Director, Global Promo Apparel, Nike, Inc., describing the design and innovative features of the new team kit. Later, the modern uniform of cricket was unveiled in the presence of guests and Team India.
With India's heritage and cricket culture being the source of inspiration, the T20 kit is Nike's answer to performance innovation. The design and aesthetics embedded in the contemporary new collar, the Indian flag colours incorporated near the athlete's heart, and the three stars above the BCCI crest signify India's past glory and victories of the cricket team.
Commenting on the launch, N. Srinivasan, President, BCCI said: "In India, cricket has always been more than just a sport; it's part of our culture that unites the entire nation. The T20 format of the game has become extremely popular amongst young fans across the world. For athletes, this format is very demanding and we are very happy that Nike has designed the new T20 kit keeping in mind the needs of the game. We wish our team greater success in the coming seasons."
Speaking on the occasion, Puri said: "As the official apparel sponsor of the Indian Cricket Team, Nike has always strived to provide our Men in Blue with apparel that leads in innovation, design and comfort. Nike's new T20 kit combines superior lightweight performance that has minimum impact on the environment. We believe that the innovations in the new kit will provide a competitive advantage to the Team India while complementing their youthful and modern look. We wish the team good luck for the forthcoming tournaments."
Team India will sport the new T20 kit in the upcoming seasons starting with the home series against New Zealand.