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Nestle launches A+ Milk and Dahi with talk show
Thu 15 December 2011
Not enough for being known for their frothy milk and creamy yoghurt, Nestle has decided to take it one step ahead. With assistance from Milestone Connect, Nestle launched A+ Milk and Dahi on Dec. 1 in Delhi. This healthy product was unveiled with the philosophy "good makes good".


As part of the launch, Milestone Connect conceptualised, produced, designed and executed a talk show in a six-part audio-visual format. The talk show witnessed actor Anupam Kher in conversation with Kumaran Nowuram, South Asia Business Head, Nestle. Kumaran described the journey from the genesis of Nestle nearly 140 years ago to the general belief systems regarding milk that Nestle is hoping to change with its product, and the process of milk production. Antonio Helio Waszyk, Chairman and MD, Nestle India, introduced the milk along with actor Sonam Kapoor.


"I was very pleased with the launch event. It turned out very well. A high quality event for the launch of a high quality product!" said Nowuram.


Commenting on the event, Shivneet Singh, Senior Vice-President, Milestone Connect said: "We are thrilled to be associated with brand Nestle. It is not a solitary success that we have achieved through this, but a milestone in our relationship with Nestle. The concept for the talk show was put forth by Milestone Connect as Nestle wanted to engage the audience with interesting titbits about the company and the product."


Milestone Connect was awarded the contract after a multi-agency pitch based on their proposal for conducting a talk show as part of the launch. Vasudevan Krishnan, Marketing manager, Nestle India said: "For the big idea that Nestle had, only Milestone Connect had the product launch visualized like we wanted. It was a well executed launch for us and for them."


Milestone Connect engaged Chawla Movies for the light, sound and video effects.



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