Commencing in the first week of October, Percept Activ organized the two-day Health Check-up Camps in the 18 cities of Jammu, Ambala, Dehradun, Faridabad, Bhopal, Jaipur, Patna, Ranchi, Guwahati, Nagpur, Pune, Nasik, Goa, Vashi, South Mumbai, North Mumbai, Baroda and Rajkot. Doctors examined the painters vigilantly, checked their height, weight, blood pressure, and performed an ENT and lung exercise test. Post the check up, all the painters were given 250 mg chawanprash, a health related product, as a return gift. The camps were attended by scores of painters who then registered themselves in the NPP program.

Nerolac Premium Painters Meet, which began in September, has now entered its second phase. This meet was organised in Jalandhar, Surat and Ahmedabad. With a view to encouraging and acknowledging the hard work of painters, gifts were given by the respective city's local area sales manager to those painters who qualified for the NPP programme. Live entertainment in the form of a dance troupe and a stand-up comedian added the final glow to the celebratory hues of the evening, which ended with the painters receiving a painter's bag with a measuring tape, the most important tool used by a painter, along with Nerolac's shade cards.

Speaking about these activities, Sanjay Shukla, COO, Percept Activ said: "We have been associated with Nerolac for quite some time now and have done numerous activities for them. With Percept Activ's wide reach network and strength in grass root activations, the objective of these multi-city programs was achieved. As is our mantra, we look at developing brands with our clients and not just do a one off project - so we will look at taking this to the next level as well."