In this show, food show producer, anchor and journalist Bikramjit Ray visits 13 traditional families in search of a bride who will be a ‘match made in the kitchen'; since his sole criterion is that she must cook the most delicious food. Bikramjit tries his best to impress the girls and their families, while at the same time wheeling out the most delicious recipes they have to offer.
The promotions for this show are being undertaken using an integrated media campaign. Besides the TVCs ad print coverage, an on-ground connect was created through the show's strategic partners - Moti Mahal Deluxe, The Mobile Store, Pluss Stores, Le Marche and multiple cafes and restaurants in Delhi and Chandigarh. Commenting on the promotions for the show, Smeeta Chakrabarti, CEO, NDTV Lifestyle said: "Fat Man And 13 Brides was one of our key show launches this quarter. The integrated campaign intends to drive home the campaign message of 'A Match Made in the Kitchen'. Multiple TVCs were rolled out on NDTV Good Times, and national print and magazine media were also brought into play. Our on-ground presence was backed up with spots playing on the big screens at multiple multiplexes in Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Kanpur and Surat. We also activated all key malls in Delhi and Mumbai through 30+ digital screens. We also had on-air promotions though a five-city radio activity, while the web series, a first for us, generated huge interest on our social platforms - the 10-part series was backed by a premium ad rollout on Facebook."
Commenting on the show itself, Shibani Sharma Khanna, Channel Head, NDTV Good Times said: "The show is very different from other food and wedding shows in the past, since it's a happy mix of both of these popular themes. Bikramjit is visiting traditional communities on the show to experience their authentic food. The show also has a lot of fun elements around the wedding themes, which we are sure is something the viewers enjoy watching."