The keynote speaker at the event was Rajan Anandan, VP and MD, Google India. Mukesh Bansal, CEO and Founder, Myntra.com, kick started the Annual Brand Meet, which brought together its strategic partners who have worked with Myntra over the last 18 months. At the meet, Bansal took the guests through Myntra's journey since 2010 and also shared future plans and projections of the Indian ecommerce retailer.
Speaking at the opening session, Bansal said: "We are pleased to have hosted first the brand summit among all e-commerce players. This was our way to thank our brand partners for the role they have played in Myntra's growth and to share our future roadmap and vision with them. Brands universally applauded Myntra's commitment to the current season, full catalogue model and healthy business practices. We will continue to strengthen our relationship with the leading brands that have helped us become the #1 player in the fashion category."
The first panel discussion focused on brand partnerships and the challenges faced in e-commerce. The panel included Rajiv Mehta, MD, Puma South Asia; Gaurav Dublish, Promoter & Director, Wildcraft; Chakor Jain, Business Head for LEE; Rajiv Bajaj, CEO, Fila India and South Asia; and Ganesh Subramanian, CMO, Myntra.com; who moderated the discussion. This discussion focused on the four stages of partnership between Myntra and the brands, various collaborative marketing initiatives, forecasting demand, e-commerce strategies, and understanding consumer trends.
The second panel discussion focused on the best offline retail practices. This panel included Asif Merchant, MD, Catwalk Worldwide; Sandeep Mukhim, CEO, Proline India Pvt. Ltd.; Abhishek Ganguly, Executive Director - Sales & Retail, South Asia Puma; and Ashutosh Vaidya, Director Sales - SAARC Region, Luxottica India Ltd. The moderator for the second panel discussion was Vikas Bagga, Enterprising Practitioner. This discussion focused on the best offline retail practices that can be implemented in the online space. The panel also discussed doing exclusive brand launches and first looks with Myntra.
The event concluded with a tour of Myntra's warehouse, followed by a special fashion show put together using merchandise sold on Myntra.com. Myntra has the largest online catalogue of over 350 international and national brands currently available on its website and the ecommerce portal is home to more than 400,000 visitors daily.