Shedding some light on the initiative, M.G. George Muthoot, Chairman, Muthoot Group said: "It has always been a pleasure to be associated with the Delhi Daredevils team and the launch of these gold coins is an opportunity to celebrate this association. More so, it is a unique way of appreciating the fans who have been a constant support to this IPL team."
The coins have the Delhi Daredevil and the Muthoot Group logos engraved on them, making them a unique collectible for the discerning fan. The coins will be sold bearing signatures of five top international cricketers including Virender Sehwag, Ross Taylor, David Warner, M. Jayewardene and Kevin Peterson. The launch was attended by around 100 people from the media industry.
Talking about their association with Muthoot Group, Shivneet Singh, Sr. Vice President, Milestone Connect said: "We won the project based on a multi-agency pitch that involved the launch of the gold coins and a mall and canter promotional activity for Delhi Daredevils. The mall and canter activation began at the end of the first week of April. It was a pleasure for me and my team to work with Muthoot Group on their gold coin launch and now with the IPL, I look forward to our continued association with the brand and the exciting sport."
Speaking on the occasion, Virender Sehwag, Captain of the Delhi Daredevils, said: "These DDD - Muthoot Limited Edition Gold Coins are a beautiful memorabilia for the true Delhi Daredevil fans. It's always a pleasure to connect with the fans who have lent their steadfast support to us. We are confident that we will live up to their expectations."