Commenting on the initiative, Arif Ali, Head - Brand & Communications, Loop Mobile said: "We were glad to support and create an awareness drive around this unique cause which has been taken up by Trinayani. Apart from the disability drive, we are also providing them with visibility at our retail outlets in over 50 galleries spread across Mumbai. Trinayani is doing a commendable job to empowering disabled persons to live a fulfilling life."

Indranil Goswami, Chairman, Trinayani added: "Malls, being the Town Square market place of today, are possibly the most logical choice as venues where we can bring children, teenagers and young professionals in contact with the tangible realities pertaining to disability. Being the builders of the future, if they are aware today, they might bring a little change to our society tomorrow."

Trinayani is a non-profit organization founded in 2006 which works towards mass awareness of disability and support for persons with disabilities. They specialize in demystifying the subject of disability through disability awareness training, usually co-hosted by both an able-bodied and a disabled presenter.