The Monnet Go for Gold torch was unveiled at a ceremony held at Delhi on Jan. 20 by Hon'ble Sports Minister Shri Ajay Maken and former Indian cricket team captain Kapil Dev. The torch run was flagged off from Jammu covering 50 cities and 6,486 kms in 104 days to finally conclude at Kanyakumari.

The initiative tries to touch and urge every Indian on the way to come out and do their bit to support the athletes in their quest of winning medals. On March 1, the Monnet Go for Gold torch was flagged off from Jammu by the Hon'ble Chief Minister of Jammu & Kashmir Omar Abdullah and Hon'ble Minister of Sports of Jammu & Kashmir Shri R.S. Chib.

The torch since then has travelled through the northern parts of the country touching Chandigarh on March 7 and finally making its way through New Delhi on March 11. Eminent personalities from the field of politics, sports and entertainment welcomed the Monnet Go for Gold torch at the Jawaharlal Nehru Stadium.

The convoy and the torch travelled through the heart of India and made its way to Bhubaneswar on April 1. Hon'ble Chief Minister of Orissa Shri Naveen Patnaik flagged off the Monnet Go for Gold torch from the Kalinga Stadium. Dilip Tirkey, MP, Rajya Sabha and former Indian men's hockey team captain, along with Asunta Lakra, captain of the Indian women's hockey team, and many other eminent personalities from the field of sports and politics were present at the occasion to welcome the Monnet Go for Gold contingent.

On April 11, the torch travelled from Bhubaneswar via Cuttack, Angul, Sambalpur and Katapali to reach Raipur at the Outdoor Stadium, sports complex, Budhapara. Hon'ble Chief Minister of Chhattisgarh Dr. Raman Singh flagged off the Monnet Go for Gold Torch from Raipur. Dignitaries from politics and eminent sports personalities came together for the welcoming of the Monnet Go for Gold torch and the contingent.

On April 22, the convoy and the torch having travelled through Jammu & Kashmir, Chandigarh, New Delhi, Bhubaneswar and Raipur reached Nagpur at the Yashwantrao Stadium. The Yashwantrao Stadium was audience to political and sports stalwarts who came together in support of the Monnet Go for Gold torch. The symbolic torch was flagged off by Hon'ble Shri Nitin Gadkari, National President, Bharatiya Janata Party, and Shri. Sandeep Jajodia, Chairman & Managing Director, Monnet Group.

Travelling from Nagpur via Amrawati, Akola, Jalgaon, Dhule, Malegaon, Nashik and Kalyan, the symbolic torch has entered Mumbai.

Commenting on the initiative, Sandeep Jajodia, Chairman and Managing Director, Monnet Ispat & Energy, said: "Monnet Go for Gold - Fun Run - Kashmir Se Kanyakumari Tak, saluting the spirit of sportsmanship in India, aims at positioning India as sporting nation and not just as a cricketing nation by creating awareness amongst the people of India towards the efforts of our athletes in putting India on the global map for sports. It is my firm belief that if we manage to do so, we can very well be on course to perform well at the 2016 or perhaps 2020 Olympics."

Jajodia added: "The Monnet Go for Gold torch run, having commenced its journey from Jammu& Kashmir, has aroused enthusiasm amongst people to come forward to support, cheer and motivate our athletes at the Olympics. It has been an overwhelming experience, as the journey witnessed mammoth support throughout the parts of the country the convoy has travelled. The Monnet Go for Gold torch will proceed towards its final destination, Kanyakumari."

Monnet Ispat & Energy is the sponsor of the Indian boxing team whose seven men boxers and a woman boxer have qualified for the upcoming 2012 London Olympics. Monnet Group has also announced cash prizes of Rs. 51 lakhs for the gold medal winners, Rs. 21 lakhs for the silver medal winners and Rs. 11 lakhs to bronze medal winners at the London Olympics 2012.