Santosh Iyer, General Manager, Marketing, Mercedes-Benz India said, "With this association, Mercedes brings in young, vibrant, colourful energy while retaining the sophistication and class of the Brand. Mercedes-Benz is all about a strong lifestyle statement and thus, we have associated with Manish Arora."

Rishabh Sheth, Director, Group Shaman added, "Our facility has been designed with the entire family in mind. It is a lifestyle statement complete with gaming consoles, designer accessories, a high-end café and interactive virtual experience zones which drives a total brand experience. Our showroom reflects this approach of the brand and offers an experience far beyond car ownership."

Commenting on the event, Dhawal Oza, Director, Dreamz Events n Ideas said, "We have been associated closely with the Shaman Group for many years. In the past, we have managed the launch of Shaman car showrooms for Honda and Volkswagen. Thus, with their help, we managed to bag Mercedes as a client for this event. The event was attended by over 150 people including clientele of Mercedes, business associates and distributors. The ensembles will be displayed across all Mercedes outlets here-on."

The event was choreographed and anchored by Ishita Sarkar, one of the top 5 contestants of Pantaloons Femina Miss India 2010 and winner of Ms. Golden Heart at PFMI 2010. The show was scripted and directed by Dhawal Oza of DreamZ Events N Ideas.