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NEWS
Second edition of Mahindra Blues Festival to be held in February
Mon 09 January 2012
The Mahindra Group on Jan. 5 announced the launch of the second season of the Mahindra Blues Festival. The festival will be held on Feb. 11 and 12 at the Mehboob Studios in Bandra, Mumbai. The Mahindra Blues Festival is promoted and produced by Oranjuice Entertainment.


Artists that include five-time Grammy winner Buddy Guy with special guest Robert Randolph, Taj Mahal Trio, John Lee Hooker Jr., Ana Popović and Soulmate will entertain crowds with their performances, workshops, and enlightening talks at the festival. Guy will be on his second visit to perform at the festival.


Commenting on the event, Owen Roncon, co-Founder, Oranjuice Entertainment, said: "We are buffing up the experience of the festival in this edition. We have focused on the feedback that we received from the last edition and made some changes. We have improved the food and beverage area as well as created a viewing area for people to sit and watch the performances from afar. We also brought Guy to perform for the second time based on public demand."


Talking about the other sponsors for the event, V.G. Jairam, co-Founder, Oranjuice Entertainment, told EVENTFAQS that The Economic Times, VH1, Times Now, Rolling Stone magazine and Rowson's Reserve have been brought on board.


Speaking about the festival, Anand Mahindra, Vice Chairman & Managing Director, Mahindra & Mahindra Ltd. said: "Our presence in various international markets helps us in transplanting local performing arts to other geographies thereby connecting communities around the world. The Mahindra Blues Festival - now an annual event and in its second year - is one such endeavour that seeks to promote a genre that has yet to receive the recognition it deserves in India and around the world."



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