MYFC is the Mahindra Group's commitment to promote football at the grassroot level. The company has partnered with Scottish football giants, Celtic Football Club (CFC), who will take on the responsibility of training and developing young talent identified through the initiative. The MYFC initiative is being promoted and executed by Procam International. This year, 92.7 BIG FM has come on board as the official radio partner.
Commenting on the return of the property, Mufaddal Choonia, Deputy General Manager, Corporate Strategy, Mahindra & Mahindra said: "We are very proud to bring back the Mahindra Youth Football Challenge for its second year. We were humbled by the response we received for the tournament. With the talent that we identified at the end of the first year, I am glad to say that we more than achieved the objectives that we had set for the league, which was to identify and nurture talent at the grass root level. We hope to continue this in the second year as well."
The Mumbai leg of the MYFC is being conducted by the Mumbai School Sports Association and the matches will be played at the MSSA Ground. Among the top 40 schools invited to participate defending champion Don Bosco, Matunga runner up St Francis D'Assisi, Borivali's St. Joseph High School, St. Mary's ICSE and Bombay Scottish.
The winning schools from the six cities and their coaches will participate in a four-day coaching camp conducted by a panel of visiting coaches from the CFC before the inter-city challenge. This same panel will then shortlist 24 players from the inter-city challenge, who will undergo an intensive five-day coaching clinic where two to four of the best players will be selected to travel to Scotland and the Celtic Football Club for further training.
Also read: Mahindra announces second edition of Mahindra Youth Football Challenge